What's in a name?

Actually, quite a lot!  A couple of months ago, I was doing some window shopping on the high street and popped into 1 of my favourite stores, Clarks.  Not that I needed any particular shoes then but I always like to have a look.  And surprisingly I always end up looking at and trying on loafers.  One particular model caught my eye.  I knew I will buy this eventually (when it is on sale, that is).  And looking at the label on the sole, I checked the model name for future reference and found a pleasant surprise.  It was called "Malta Coast".

I took this to be a sign (cannot really say it was divine since there is probably nothing more profane than buying a material object which does nothing but face the floor and ground some 10 hours a day!) but I decided that I had to buy this, no matter what.

And here I am now: I got my Malta Coast (actually got this and another model which is totally unrelated to the homeland but which I also found highly attractive).  And after wearing this for the first time today, I am looking forward to wearing it over the next months.  And I know its name will remind me of home with every step of the way.

Moral of the story: there is a lot in a name and one should never underestimate the power of marketing.  Well done, Clarks.